Juliana Bicycles

A Bike that Inspires

Creating Share of Voice, Creating the Products


Juliana is as much about creating a voice for women in mountain biking as it is about creating the products themselves.

No matter how much thought goes into our bicycles, it’s the people who ride them that bring them to life. And because Juliana is a stand-alone brand, we enjoy the luxury of uninterrupted focus on these women. From guides to adventurers, pro racers to passionate enthusiasts, we support as many inspirational women as possible and share their stories with others who share the same drive for mountain biking.

Ride Outs

Ride Outs are one-day events that bring the local female riding community together, apres with Juliana pros, and (of course) a group ride. Each event is based out of one of our Juliana retailers from core communities across North America, and demo bikes are available. Visit our Demo page for a list of our event dates and event information.

Juliana | SRAM Pro Team

The Juliana | SRAM Pro Team are up-and-coming athletes who compete on the North American race circuit. You can find them racing North American enduros, the Downieville Classic, Crankworx, and leading rides at our Ride Outs.

Juliana Free Agents & Ambassadors

Our ambassadors come from all walks of life—from heads of non-profit organizations, part-time racers,  to ultra-badass mountain bike guides, these women have made mountain biking a key part of their lives, and actively bring their riding community together to share in their passion.


We try to make it as easy as possible for women to try out a Juliana at their favorite trails, their local shop, or at our own factory in California. Find out how you can experience one of our bikes here.



Juliana Bicycles

A Bike That Performs

If a stock shock is tuned to work best for the average dude, it will not perform optimally for the average woman.

So what are we doing about it?

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Juliana Bicycles

A Bike That Fits

Women want a bike that doesn’t let theory compromise real-world handling.

They want a bike that’s been refined to have the most appropriate reach, height, and overall geometry for the terrain they’re riding.

And that’s what Juliana has offered from the very beginning.

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Juliana Bicycles

A Bike for Life

Our philosophy is to create a bike capable of running like new – indefinitely, and with as little hassle and expense as possible.

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