Juliana Bicycles

A Bike that Inspires

Creating Share of Voice, Creating the Products


Juliana is as much about creating a voice for women in mountain biking as it is about creating the products themselves.

No matter how much thought goes into our bicycles, it’s the people who ride them that bring them to life. And because Juliana is a stand-alone brand, we enjoy the luxury of uninterrupted focus on these women. From guides to adventurers, pro racers to passionate enthusiasts, we support as many inspirational women as possible and share their stories with others who share the same drive for mountain biking.

Ride Outs

Ride Outs are one-day events that bring the local female riding community together through yoga, apres with Juliana pros, and (of course) a group ride. Each event is based out of one of our Juliana retailers from core communities across North America, and demo bikes are available. Watch our Instagram account @julianabicycles for announcements!

Event dates and event information are available here.

Juliana-SRAM Pro Team

The Juliana-SRAM Pro Team are a trio of professional-level athletes who are involved in all facets of racing. Anka Martin’s our globe-trotting adventurer and leader of Soul Trails camps, Kelli Emmett is the driving force behind our Free Agent team, and Sarah Leishman’s our woman about Whistler and media expert. They’re all deeply involved in mentoring the next generation of female racers.

Let us introduce you to the exploits of Anka Martin, Kelli Emmett, and Sarah Leishman here.

Juliana Free Agents & Ambassadors

The Free Agents, led by our pro-veteran Kelli Emmett, are up-and-coming athletes on the North American race circuit. Kelli offers mentorship and support so they can advance their careers to the next level. You can find them racing North American enduros, the Downieville Classic, and Crankworx, and leading rides at our Ride Outs! Our ambassadors come from all walks of life—from heads of non-profit organizations to ultra-badass mountain bike guides, these women have made mountain biking a key part of their lives, and actively bring their riding community together to share in their passion.

Going Places

“Going Places”, is a mini-film series that places the spotlight on different Juliana riders who co-run some of the best mountain bike guiding companies around the world. See the videos featuring Melissa Munro, Anka Martin, and Aneela McKenna right here.


We try to make it as easy as possible for women to try out a Juliana at their favorite trails, their local shop, or at our own factory in California. Find out how you can experience one of our bikes here.



Juliana Bicycles

A Bike That Performs

If a stock shock is tuned to work best for the average dude, it will not perform optimally for the average woman.

So what are we doing about it?

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Juliana Bicycles

A Bike That Fits

Women want a bike that doesn’t let theory compromise real-world handling.

They want a bike that’s been refined to have the most appropriate reach, height, and overall geometry for the terrain they’re riding.

And that’s what Juliana has offered from the very beginning.

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Juliana Bicycles

A Bike for Life

Our philosophy is to create a bike capable of running like new – indefinitely, and with as little hassle and expense as possible.

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