Juliana Bicycles Athlete Alex Pavon riding her Juliana Roubion down a rock face

About Juliana Bicycles

Juliana Bicycles Athlete Alex Pavon riding her Juliana Roubion down a rock face

About Juliana Bicycles

About Juliana Bicycles

The Original Women’s Mountain Bike

We called this bike “The Juliana”. In the '80s and '90s, mountain bikes were effectively designed for, and marketed to, men.  At the same time, a few bold females were pioneering the sport for women.  Inspired by this movement, we felt it was time for a change. In 1999 we created the first mountain bike aimed specifically at female riders. It was a groundbreaking shift in focus for the industry, driven by a groundbreaking woman - Juli Furtado - one of the fiercest mountain bikers of all time.

The first Juliana Bicycles Model
Juliana Rider: Delilah Cupp standing with her Juliana Bicycles Furtado on a rocky ledge

Today, Juli’s initiative has grown into an award-winning line of premium mountain bikes ridden by a crew of athletes, racers and guides who continue to blaze new trails.  Our goal is to ignite the imagination of female adventurers around the world and create something uncompromising for those who refuse to accept the status quo. 

Hailey Elise riding the Juliana Joplin 4
Hailey Elise riding the Juliana Joplin 4

Our Bikes

From cross-country machines like Wilder, to the enduro-ready Roubion, Juliana Bicycles is sure the have the perfect bike for your next adventure!

The Juliana Bicycles Roubion
The Juliana Bicycles Roubion
Juliana Bicycles and Evo bike Night
Juliana Bicycles and Evo bike Night

Our Community

Juliana Ambassadors and Athletes embody empowerment, and adventure. Beyond the podiums and air time, these women inspire their local communities, revealing the endless possibilities of how we can claim our place in mountain biking and in the world.

Paydirt Banner - A trail builder moving rocks on a dusty single track trail
Paydirt Banner - A trail builder moving rocks on a dusty single track trail

PayDirt

PayDirt is about creating more opportunities for more people to cycle more. This partnership with PayDirt is all about empowering women and making the mountain biking community more inclusive. We want more women to discover the thrill of riding, and by focusing on better trail access, we hope to see the sport grow and flourish for everyone.

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