The Original Women's Mountain Bike
Explore our 2019 lineup
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Strega
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Roubion
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Furtado
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Joplin
News & Updates
Shop Juliana Gear
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Juliana Forever.
North American Ambassadors Meet Up
The mountain bike industry is ready for a change, one charged by women.
All in one weekend, we brought together 30+ remarkable women ready to lead the way to give women a stronger voice in the industry and shred some NorCal trails.
Meet the Joplin
Luxurious endurance ride and raucous little trail bike all at once, the Joplin is a Jackie of all trades and mistress to no one.
Juliana Team Riders
Our team riders span the globe and carry the Juliana name from the Enduro World Series to local epics, Ride Outs, and beyond. Get to know the women who call Juliana home.
