This Santa Cruz website uses cookies for example to improve and analyze the website, for social media and to ensure that you see relevant ads. To learn more about cookies, click on Cookie Policy. When you click on accept, you authorize Santa Cruz to use the cookies as set for our website.

This Juliana website uses cookies for example to improve and analyze the website, for social media and to ensure that you see relevant ads. To learn more about cookies, click on Cookie Policy. When you click on accept, you authorize Juliana to use the cookies as set for our website.

You can’t define the Maverick in just one line.

Meet the one bike to rule them all. Meet the new Furtado.

A little bit (cross) country. A little bit rock and roll.

All the latest straight from our Instagram.

Juliana Bicycles | The Original Women's Mountain Bike

In 1999 we created the first mountain bike aimed specifically at female riders. It was a groundbreaking shift in focus for the industry, driven by a groundbreaking woman - Juli Furtado - one of the fiercest mountain bikers of all time.

Juliana Bicycles - The Original Women's Mountain Bike

Paparoa

Bikes & Beyond with Laura Battista

Cross Training for Mountain Biking

Nutrition for Long Rides

Staying hydrated and prepared

What riding gear do I wear? 

Make the Most of Your Short Ride

Training for your longest ride of the season

New Year | Same Goal

New Year | Same Goal

New Year | Same Goal

Explore Our Lineup

Roubion

Maverick

Furtado

Joplin

Wilder

Quincy

News & Updates

Paparoa

Bikes & Beyond with Laura Battista

Cross Training for Mountain Biking

Nutrition for Long Rides

Staying hydrated and prepared

What riding gear do I wear?

Paparoa

Bikes & Beyond with Laura Battista

Cross Training for Mountain Biking

Nutrition for Long Rides

Staying hydrated and prepared

What riding gear do I wear?

When the going gets tech...

When the going gets tech...

When the going gets tech...

...the tech gets going.

Ready to Rally The World