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Nobody embodies Juliana’s independent spirit more than new team member Isla Short:
one half World Cup XC racer, one half adventure-seeker.

She’s always thrived on doing things differently, which led her to form her own privateer
race program this season.

With her passion for riding and fearless drive as a racer Isla has begun a new chapter with
a chance to do things her way.

A rising star on the competitive women’s cross-country circuit
Isla Short will take on this World Cup season on her Wilder. 


You can’t define the Maverick in just one line.

Meet the one bike to rule them all. Meet the new Furtado.

A little bit (cross) country. A little bit rock and roll.

All the latest straight from our Instagram.

Juliana Bicycles | The Original Women's Mountain Bike

In 1999 we created the first mountain bike aimed specifically at female riders. It was a groundbreaking shift in focus for the industry, driven by a groundbreaking woman - Juli Furtado - one of the fiercest mountain bikers of all time.

Juliana Bicycles - The Original Women's Mountain Bike

Isla Short: My Way

Isla Short: My Way

Isla Short: My Way

Wicked Fast Wilder

Wicked Fast Wilder

Wicked Fast Wilder

Explore Our Lineup

Roubion

Maverick

Furtado

Joplin

Wilder

Quincy